What is WebDoctor? The company is based in Dublin, where their product is researched and designed. The company has been very successful in Ireland, building a digital platform to allow its business customers remove inefficiencies inherent in the healthcare & insurance industry. This is composed of various modules like an online booking system, telemedicine consultation, medication monitoring, integration into legacy systems etc. By handling everything online, several work steps and a lot of time can be saved. If a clinic, a doctor‘s practice or a pharmacy already has certain services available, those services can be extended by integrating individual modules into the existing IT environment.
How did the contact with Germany come up? The cooperation between Webdoctor and DHP was arranged by Enterprise Ireland, an organisation of the Irish government that supports Irish businesses expand into international markets.
Why DHP? The German company sees itself as a full-service provider for all aspects of digital health. With a team of marketing, sales and IT experts along with a diverse network of partners, it supports (foreign) start-ups and companies establish themselves in the German market.
David Crimmins –
CEO of Webdoctor.ie:
DHP offers international digital health companies the ability to evaluate their market entry into Germany and establishing first customer contacts via the 100-day program „Proof-of-Market Sprint“ which is divided into 4 phases:
The focus at the beginning is to get to know each other and to learn more about the products and services. Another important aspect of the onboarding phase to understand the previous market activities, target groups, references and sales processes from the customer‘s point of view.
Based on the findings from Phase 1, product & customer specific market analysis and research are carried out, target customers are selected, and a sales concept is created. This concept then provides the basis for preparing the marketing documents in the form of a factsheet in German.
In this phase, intensive market development and lead generation takes place through multi-channel addressing of potential customers. Support of the whole sales cycle: both inbound
and outbound activities are used to develop as many leads as
possible, to manage them and to close the sale.
During the final project phase, all findings and leads are summarised, presented and handed over. A concise roadmap for potential next steps will be presented in order to retain the momentum.
The WebDoctor project was conducted from June to September 2021 and WebDoctor always remained informed about the individual steps during regular update calls, usually every 2 weeks.
In this regard the good communication was emphasized. It was literally said that during the 100 days, the company in Ireland could always be sure that DHP was actively advancing its interests.
Furthermore, DHP was able to generate a wide range of market insights to further increase the chances of a successful market entry in Germany.